Better moving B2B clients to buy

On paper your sales & marketingplan sounds great. Yet does your (online) content move your prospects and customers? DutchmarQ enables B2B services & IT companies to sell more with zero advertising.

  • Online marketing, higher quality B2B leads
  • ROI for you. Our network of proven experts & solutions
  • Content strategy stimulating prospects to trust & try
What about your business potential?
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  • Closed Loop Marketing english

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Marketing management: DIY or buy?

As marketing director you need the best balance in owned skills vs 3rd party expertise. In digital marketing, you want your team to be best-equipped to succeed in their new roles. Or you’d like to assess what value outsourcing online marketing brings to you.

New marketing: inbound

Ideally you’d like to make more impact with less budget in B2B. Yet you don’t want to leave online marketing to chance or to an intern. Capitalize on your opportunity in inbound marketing.

B2B marketing: the art of seduction

In this digital age the elusive customer needs to be seduced from a distance. Digital influencing leverages psychology & neuromarketing insights. The rational customer does not exist. How do you touch his subconscious decision making?

Marketing Technology maze in B2B

Earlier today I ran into this great overview* of the plethora in marketing technology platforms currently available. At the same time, to many this chart may well be an overwhelmingly intricate maze too.  Whilst it provides a great overview of the kind of marketing & sales technology categories** available, I … Continue reading

Royal profile

Tomorrow is a special day to both Prince Prins Willem-Alexander and the Kingdom of the Netherlands. After a lifetime of preparation, he will start his new job as king. LinkedIn already properly congratulated our soon king to be to this career move as is shown below.  A royal profile of … Continue reading

Practicing, not just preaching the inbound gospel

By showing how their respective companies are making a difference, Kieran Flanagan (HubSpot) and Marcel Molenaar (LinkedIn) delivered the most compelling proof of the new marketing pudding. Last week both gentlemen spoke at the New Marketing 2013 (#NM13) conference run by ICT Valley in the Netherlands. First of all, here’s … Continue reading