B2B lead generation: infographic

By Paul Hassels Mönning on June 26, 2012 - 0 comments - In Lead Generation, Online Marketing, Research, Sales | 84 people visited this blogpost

Well over 200 B2B companies (North America) were surveyed Q1 2012 to assess the state of affairs when it comes to B2B lead generation. The differences between those companies that use CRM and Marketing Automation and those that do not sometimes don’t seem all that massive. Yet the delta is significant when it comes to the volume of leads generated and the happiness with the quality of leads generated. See for yourself:

State of B2B Lead Generation

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About Paul Hassels Mönning

Managing Partner DutchmarQ. Passionate about new marketing and business development in B2B. DutchmarQ helps the best companies in IT & professional services to better (online) move their customers to buy (and come back!). Follow me on Twitter: @phasselsmonning.

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