From the category archives:

Business to Business

8 reasons why people leave a website [infographic]

By Paul Hassels Mönning on July 31, 2012 | 0 comments | Posted in B2B Marketing, Business 2.0, Business to Business, Content Marketing, Inbound Marketing, Online Marketing

People seldom leave a website when they’re thrilled by what they find there (unless their office is on fire). Great, catchy websites not only have a wow-factor in the way they find their way to a wider audience, they have a certain ‘stickiness’-factor to them. People intuitively have learned to … Continue reading →

The ultimate offline & online customer experience: infographic

By Paul Hassels Mönning on May 9, 2012 | 0 comments | Posted in B2B Marketing, Business to Business, Content Marketing, Inbound Marketing, Social Media

An excellent customer experience lays the foundation for higher conversion rates and healthier revenue. Amazon is the perfect example of this. Its massive growth has been driven in no small part by its painless one-click payment system and excellent customer service. Amazon.com is a fine example of great customer experience. This … Continue reading →