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Content Marketing
8 reasons why people leave a website [infographic]
People seldom leave a website when they’re thrilled by what they find there (unless their office is on fire). Great, catchy websites not only have a wow-factor in the way they find their way to a wider audience, they have a certain ‘stickiness’-factor to them. People intuitively have learned to … Continue reading
The ultimate offline & online customer experience: infographic
An excellent customer experience lays the foundation for higher conversion rates and healthier revenue. Amazon is the perfect example of this. Its massive growth has been driven in no small part by its painless one-click payment system and excellent customer service. Amazon.com is a fine example of great customer experience. This … Continue reading
Vacancy: Chief Content Officer
Content is king. Right? Word-of-mouth is widely recognized as way more reliable than paid advertising. According to Seth Godin the future of marketing is in the content you create and distribute. “Be prepared”. In a flatter, increasingly horizontal world meaningful content and expertise prevail over paid media. Content ensures buzz, … Continue reading