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Customer Psychology
B2B Lead Nurturing: how (im)patient can you be?
Maturing a lead, or B2B lead nurturing as it’s commonly called, is all about making the right move at the right time. Enticing or even perhaps seducing the prospect to make a next step in his or her buyer journey. With prospects prefer to orient themselves (i.e. without ‘help’ of … Continue reading
You decide exactly as I wish: Ariely cs in ‘concert’
When asked about the value of neuromarketing, Dan Ariely does see a bright future ahead. “But it’s too soon now”, the world-famous behavioral economist and author claims. “The human brain is way too complicated to be effectively measured by today’s fMRI or other technology”. Ariely spoke at a conference held … Continue reading
10 psychology lessons how to better tickle your customers
This infographic describes (depicts?) 10 ways as to better (online) seduce and influence customers and prospects. The 10 insights seem relatively randomly picked, yet are all valid. Although number 6 may evoke associations to the so-called ‘buy button’ that I’m inclined to not take too seriously (see eg my dutch review … Continue reading
B2B Content Marketing: time for proper strategy
Content Marketing. Nearly everybody is keen to share opinions and infographics on this relatively young discipline. To 90% of all marketeers content is increasingly important within the marketing discipline. Ironically less than 40% of all marketing managers have drafted a content marketing strategy, according to a recent econsultancy survey. The … Continue reading
B2B Lead Nurturing: how to (not) close
Marketing automation solutions including Eloqua, Marketo en HubSpot promise to do their best in helping to ‘warm up’ prospects into qualified opportunities. The english expression B2B lead nurturing says it all. Research shows prospects in business-to-business markets want to control their ‘buy button’ in up to 70% of their buying process. … Continue reading