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Neuromarketing
You decide exactly as I wish: Ariely cs in ‘concert’
When asked about the value of neuromarketing, Dan Ariely does see a bright future ahead. “But it’s too soon now”, the world-famous behavioral economist and author claims. “The human brain is way too complicated to be effectively measured by today’s fMRI or other technology”. Ariely spoke at a conference held … Continue reading
10 psychology lessons how to better tickle your customers
This infographic describes (depicts?) 10 ways as to better (online) seduce and influence customers and prospects. The 10 insights seem relatively randomly picked, yet are all valid. Although number 6 may evoke associations to the so-called ‘buy button’ that I’m inclined to not take too seriously (see eg my dutch review … Continue reading
B2B Lead Nurturing: how to (not) close
Marketing automation solutions including Eloqua, Marketo en HubSpot promise to do their best in helping to ‘warm up’ prospects into qualified opportunities. The english expression B2B lead nurturing says it all. Research shows prospects in business-to-business markets want to control their ‘buy button’ in up to 70% of their buying process. … Continue reading
Attention: here’s the Intention Economy!
We live in an attention-economy or eyeball world, don’t we? According to Jim Stolze our information-inundated economy even suffers from ADHD, eg Attention Deficit Hyperdistribution. Doc Searls however claims this already represents old-school thinking. In his book ‘The Intention Economy’ Searls predicts the power to return to where it belongs: to the … Continue reading
The power of repetition
Neurological research has shown that a message needs to be repeated 20 times for it to make a sustainable impact in a person’s (or propect’s for that matter) brain. It’s these kind of insights that the relatively new discipline of neuromarketing taps into. (Search engines like Google & Bing however … Continue reading