Services

DutchmarQ enables midsized to large companies in services & technology to smartly and efficiently
apply new media in attracting and delighting customers in B2B. DutchmarQ offers the following services and solutions:

Interim management marketing
New marketing & social media marketing
Account based marketing & demand creation
Identification & selection Dutch business partners
Workshops & presentations new marketing and Social Business in B2B

Interim management marketing in B2B

You’re looking for a top-notch B2B interim marketing director or marketing project manager. Do you expect a senior marketing director who goes beyond ‘keeping your store open’? Do you need real continuity in marketing management due to illness or maternity leave? Or do you want to professionalize your commercial operations by means of an interim head of marketing with focus on better sales & marketing alignment?

DutchmarQ’s founder Paul Hassels Mönning provides a blend of 18 years of experience in B2B marketing management and programme management with hands-on experience in new media. At ease in your business. Bringing fresh insights, personal perspective and real ROI. With a keen eye on new media marketing in B2B. The DutchmarQ network consists of a selective number of senior marketing managers and marketing directors who all bring a unique track record in B2B business development and/or marketing management.

If you would like to get further information about what value DutchmarQ can bring to you in interim marketing management or interim programme management, do contact us for a meeting in person.

New marketing & social media in B2B

You want to make more impact in B2B with an equal or preferably less budget. You are increasingly appealed by strong examples in B2C of companies that smartly leverage the value of new in their marketing and sales. And you ask yourself why you would wait longer in reaping these very same opportunities in B2B. Opportunities in enriching and improving the dialogue to your customers and prospects. By means of online content marketing, communities and more smartly listening to relevant market signals. Moving from push-based, outbound marketing and sales to inbound marketing in B2B. New media also enable you to improve the visibility and word of mouth of your organization, experts and portfolio thanks to enhanced online findability, and the added value of for instance microblogging, weblogs or video.

Equally, you realize online marketing and social media are no ‘quick fix’. And require a smart strategy that has been properly thought-through. You don’t want to leave online & social to chance. Or to an intern. DutchmarQ brings ample experience in online and social media strategy and execution. DutchmarQ is the right place both to help you define an effective B2B social media strategy and in practical deployment in project management, 3rd party selection and management, creative campaigns and tips in for instance social media guidelines. The DutchmarQ network consists of experts SEO/ search engine optimization and SEA/ search engine advertising, mobile and e-commerce.

Capitalize on your opportunity in new marketing. Do you a specific question or would you like to discuss you business needs and opportunities in a personal meeting? Do contact DutchmarQ. And download the DutchmarQ Social Business in B2B whitepaper.

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Account based marketing & demand creation

You prefer a deep, lasting relationship with a selective number of customers. Rather than skindeep connections to many. Furthermore you want to increase success and conversion rates in your campaigns and reinforce the long term relationship to your customers. DutchmarQ enables you to take the right steps in B2B account based marketing and professional demand creation.

In this context customer intimacy is far more than some vague promise. It is the starting point of every choice in communications channels and activities to delight your customer. In account based marketing the customer IS your market. A conscious selection for a specific commissioner is the starting point of a better customer analysis. And especially for a custom-made communications mix consisting of the right means, communicated at the right time to the right people on the customer end. DutchmarQ smartly and efficiently enables your sales and marketing professionals in account based marketing’s opportunities. A proven ABM/ account based marketing methodology forms the basis. A methodology complemented with relevant best practices that prevent your sales and marketingteams to having the reinvent the wheel.

Are your campaigns designed to reach more than 1 prospect at a time? Do you equally recognize the waste of massive ‘push’ campaigns via DM/ direct mail or otherwise? And would you therefore like to devise a smarter means to generate demand with a selective amount of prospects or existing customers? DutchmarQ offers you proven consulting and projectmanagement in demand creation. Demand creation is all about achieving more with fewer means at a selective amount of customers. Just as much as in account based marketing this can only be achieved in close(r) cooperation between sales, business development and marketing. Contact us for with your business need in ‘less=more’ B2B marketing or to set up a meeting in person.

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Identification & selection Dutch business partners

You’re looking for a new or better business partner in professional services, IT or technology in the Netherlands. In the shortest time possible you want to see the best-fitting parties identified. Furthermore you want to come to new cooperation in the Netherlands not just based on formal business criteria but based on the right personal connection as well. DutchmarQ offers you a extensive international network of senior managers and entrepreneurs in professional services and technology. Proficiency in English, German, French and Dutch are standard. DutchmarQ’s network can also help to mobilize language skills in Portuguese and Mandarin for Brasilian and Chinese commissioners.

DutchmarQ’s business model in dutch business partner selection consists of a modest expense allowance and a no cure no pay-agreement. This guarantees maximum focus and attention to both commissioner, intended partner(s) and ourselves as DutchmarQ very selectively engages in this type of assignments. Are you interested to really leverage your B2B business opportunities in the Netherlands, do contact DutchmarQ to mutually explore what cooperation to benefit from.

Workshops & presentations Social Business in B2B

DutchmarQ regularly delivers a bespoke workshop, keynote speech or presentation in B2B new marketing or business development. As facilitator or host. Paul Hassels Mönning is visiting lecturer in strategic marketing at Nyenrode Business University and at Hogeschool van Amsterdam. He happily shares the latest insights and best practices in B2B new marketing, marketing 3.0, social media and business development in a presentation or keynote speech. Custom-made, with the latest insights and brought with humor. In interaction with the audience. You can book Paul Hassels Mönning here.

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