From the tag archives:

Netherlands

Envisaging work 2.0gether

By Paul Hassels Mönning on April 28, 2010 | 0 comments | Posted in Business 2.0, Research

Recently I had the opportunity to attend the Great Place to Work event in Amsterdam. This platform brought together nominees for the GPtW award, i.e. the best employers in the land. My 5 key take-aways from the session, in random order: In the category medium-sized companies there was only 1 … Continue reading →

Tagged as: , , ,

Social media: ROI (re?)defined

By Paul Hassels Mönning on December 16, 2009 | 10 comments | Posted in Marketing, Research, ROI & Marketing Accountability

Marketing taken seriously?! Current perception of marketing all too often is inextricably linked to advertising, branding and creativity. For marketing’s declining reputation to be improved, it increasingly needs accountability and a closer link to tangible business benefits and financial objectives. This was the key finding of recent award-winning research by … Continue reading →

Tagged as: , , , , , , , ,