Marketing Technology maze in B2B

By Paul Hassels Mönning on May 15, 2013 | 0 comments | Posted in B2B New Marketing, Business 2.0, Inbound Marketing, Lead Generation, Marketing, Online Marketing, Research

Earlier today I ran into this great overview* of the plethora in marketing technology platforms currently available. At the same time, to many this chart may well be an overwhelmingly intricate maze too.  Whilst it provides a great overview of the kind of marketing & sales technology categories** available, I … Continue reading →

Royal profile

By Paul Hassels Mönning on April 29, 2013 | 0 comments | Posted in B2B New Marketing, Business 2.0, Communications Management, Marketing, Online Marketing

Tomorrow is a special day to both Prince Prins Willem-Alexander and the Kingdom of the Netherlands. After a lifetime of preparation, he will start his new job as king. LinkedIn already properly congratulated our soon king to be to this career move as is shown below.  A royal profile of … Continue reading →

Practicing, not just preaching the inbound gospel

By Paul Hassels Mönning on March 31, 2013 | 0 comments | Posted in B2B New Marketing, Communications Management, Conferences, Inbound Marketing, Lead Generation, Online Marketing

By showing how their respective companies are making a difference, Kieran Flanagan (HubSpot) and Marcel Molenaar (LinkedIn) delivered the most compelling proof of the new marketing pudding. Last week both gentlemen spoke at the New Marketing 2013 (#NM13) conference run by ICT Valley in the Netherlands. First of all, here’s … Continue reading →

B2B Lead Nurturing: how (im)patient can you be?

By Paul Hassels Mönning on February 20, 2013 | 2 comments | Posted in B2B New Marketing, Business 2.0, Customer Psychology, Lead Generation, Online Marketing

Maturing a lead, or B2B lead nurturing as it’s commonly called, is all about making the right move at the right time. Enticing or even perhaps seducing the prospect to make a next step in his or her buyer journey. With prospects prefer to orient themselves (i.e. without ‘help’ of … Continue reading →

Content Marketing in B2B: more content or more buy(-in)?

By Paul Hassels Mönning on January 31, 2013 | 0 comments | Posted in B2B New Marketing, Business 2.0, Inbound Marketing, Online Marketing, Research

Almost simultaneously this week 2 studies were published on the trends and effectiveness of content marketing in B2B. What is their common denominator, and what prove to be the key insights and opportunities in B2B content marketing in 2013?  What surveys are we talking about? The first is an international … Continue reading →