As Forrester researcher Nate Elliott indicates “Interactive marketers know they’re not good at measuring the effectiveness of social media. On average, they rate their own efforts to measure social initiatives at only 4.5 out of 10. Marketers fail because they focus on the metrics that are most easily available instead of the metrics that best […]
You are a B2B company or professional. You firmly believe in outstanding quality and customer intimacy. Thereby staying ahead of the pack. Your glass tends to be half full. At least. Yet you are apprehensive about your commercial or recruitment pipeline, your ability to innovate or the unconnectedness between marketing & sales or marketing & […]
As promised in my most recent blogpost last Friday, here’s a second analysis and recap of some of the most inspiring stuff exchanged at the Social Enterprise 2.0 conference (tagged #es20 on Twitter) that was held in Amsterdam, the Netherlands – January 28th & 29th 2010. My previous blogpost covered the marketeer’s challenge of having […]
Yesterday as well as Wednesday this week I had the privilege of joining the Enterprise Social 2.0 conference (tagged #es20 on Twitter) here in Amsterdam, Netherlands with a crowd of some 50 social media enthusiasts, experts and evangelists. Not to mention top-notch and authentic speakers like Ellen Petry Leanse (Google), Michael Heiss (Siemens), Sean MacNiven (SAP), […]
Online business engagement just about ‘zeroes and ones’?! On a binary day like today, January 10th 2010 or 011010 in short, it’s perhaps tempting to view the world in digital terms of just ‘zeroes and ones’. As people in the so-called 1st world are increasingly becoming digital citizens (whether born digitally or as ‘immigrants’), businesses […]