Entries by Paul Hassels Mönning

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Social media in B2B: what’s their benefit?

Earlier today I virtually stumbled upon this infographic about the use of social media in so-called ‘non sexy’ business-to-business companies. As far as this infographic is concerned: the various statistics and insights are quite interesting in their own right. Those figures of course should not be taken too lightly: every industry and every B2B organisation […]

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Mark Roberge: 5 formulas in B2B Sales to grow from €0 to €100M

In his book the Sales Acceleration Formula Mark Roberge shares his equally unconventional and impactful vision on B2B sales as a discipline. That vision is threefold: he wants salesprofessionals, CXOs and entrepreneurs first of all to realize that sales can be data-driven and predictable. Secondly he stresses the need for sales discipline to radically change. […]