The Science of Sharing: what emotions drive successful campaigns?

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Successful campaigns often are driven by chance and luck rather than science. Most marketers and sales professionals prefer to work from the gut – and their ‘professional instinct – rather than the brain or thru facts. In a world that’s becoming more and more content-inundated, standing out from the clutter and making that right, emotional connection is more imperative than ever before. This applies in business-to-business marketing as well. How can we in B2B get our content best shared by striking the right emotional chord?

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The ultimate offline & online customer experience: infographic


An excellent customer experience lays the foundation for higher conversion rates and healthier revenue.

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