Mark Roberge: 5 formulas in B2B Sales to grow from €0 to €100M

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In his book the Sales Acceleration Formula Mark Roberge shares his equally unconventional and impactful vision on B2B sales as a discipline. That vision is threefold: he wants salesprofessionals, CXOs and entrepreneurs first of all to realize that sales can be data-driven and predictable. Secondly he stresses the need for sales discipline to radically change. And thirdly, the perception of sales should and will improve as a result. As the Chief Revenue Officer at HubSpot, Mark Roberge depicts five formulas in modern B2B sales that better enable B2B companies to realize growth. Delivered in an accessible style, this book also paints the story of SaaS-pioneer HubSpot in inbound marketing and sales: the Boston-based firm grew from $0 to $100 million in revenue under Roberge’s leadership. 

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B2B Marketing Forum: 3 questions to Joseph Jaffe

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Joseph Jaffe – well-known since his book Flip the Funnel came out – was one of the keynote speakers at this year’s edition of B2B Marketing Forum. Of course he shared his insights on the ‘flipped funnel’, but also on real customer centricity, customers that show their brand love via tattoos, Jaffe’s personal definition of a successful book and lots more.

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Braintips to make your B2B Marketing (even) smarter

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Homo economicus does not exist. The human species – in B2B marketing too – is being driven by emotions. Neuroscientists and behavorial economists agree that man makes up to 99% of his (or her) emotions subconsciously, from the instinct. ‘The human brain hasn’t had a major software upgrade for the last 50,000 years’, said Peter Diamandis a few weeks ago at the Singularity summit in Amsterdam.

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The Science of Sharing: what emotions drive successful campaigns?

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Successful campaigns often are driven by chance and luck rather than science. Most marketers and sales professionals prefer to work from the gut – and their ‘professional instinct – rather than the brain or thru facts. In a world that’s becoming more and more content-inundated, standing out from the clutter and making that right, emotional connection is more imperative than ever before. This applies in business-to-business marketing as well. How can we in B2B get our content best shared by striking the right emotional chord?

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Persuasion: context and content

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Of course content matters. Yet content delivered within the right context is a lot more powerful.

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