Braintips to make your B2B Marketing (even) smarter

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Homo economicus does not exist. The human species – in B2B marketing too – is being driven by emotions. Neuroscientists and behavorial economists agree that man makes up to 99% of his (or her) emotions subconsciously, from the instinct. ‘The human brain hasn’t had a major software upgrade for the last 50,000 years’, said Peter Diamandis a few weeks ago at the Singularity summit in Amsterdam.

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B2B Marketing Conference: stop underestimating emotion’s key role in B2B!

November 5th the B2B Marketing Conference took place in London (UK). Well over 200 marketeers gathered to discuss the pivotal role emotion plays in business-to-business. Great to see 200 peers agree to this fundamental insight, which is too often still overlooked or underestimated in B2B. This could well be one of your most promising new business resolutions.

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The Science of Sharing: what emotions drive successful campaigns?

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Successful campaigns often are driven by chance and luck rather than science. Most marketers and sales professionals prefer to work from the gut – and their ‘professional instinct – rather than the brain or thru facts. In a world that’s becoming more and more content-inundated, standing out from the clutter and making that right, emotional connection is more imperative than ever before. This applies in business-to-business marketing as well. How can we in B2B get our content best shared by striking the right emotional chord?

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Persuasion: context and content

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Of course content matters. Yet content delivered within the right context is a lot more powerful.

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B2B Marketing & Sales: major overhaul

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In B2B, traditional marketing and sales are no longer effective. What do you mean, that’s too bold a statement?

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