November 5th the B2B Marketing Conference took place in London (UK). Well over 200 marketeers gathered to discuss the pivotal role emotion plays in business-to-business. Great to see 200 peers agree to this fundamental insight, which is too often still overlooked or underestimated in B2B. This could well be one of your most promising new business resolutions.

See the infographic below to further explain the key insights on emotion of the B2B Marketing Conference.


emotion in B2B



Should you want to know more about leveraging emotion in B2B, read these blogposts on customer psychology or the recap of my book Br@inbound Marketing, new online sales strategies in b2b (published in dutch by Van Duuren Media, November 2013).

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