The number of social media tools is already significant and continues to grow. Here is a selection of 7 tools that make a difference.

Deze tools en oplossingen zou je de komende tijd eens moeten bekijken. Sommige oplossingen bestaan al enige tijd, andere zijn pas net op de markt verschenen.

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Customers: leading companies in B2B

DutchmarQ is proud to serve these customers in B2B IT, Professional Services & Sustainability:

Speakers Academy

Here’s some quotes from real people:

“DutchmarQ combines effective thinking and doing in b2b marketing & sales. That resulted in a clear commercial strategy for Tytho and effective online and offline lead generation.”

“I contacted Paul on basis of the content I found on the DutchmarQ website. Personally I was a novice at the time in the area of B2B online marketing and our management board was particularly skeptic about its potential for DSV. During an introductory presentation we got the ‘go ahead’ for the Online Leads Generation project and after an intensive 1-day workshop our entire management team was convinced this was the way to go. Paul is an excellent strategy consultant that can make a very convincing case for B2B online marketing at board level and effectively guide a project team through the implementation.”

“When we kick started out B2B social media marketing program we hired DutchmarQ to help us create the ‘Experience’ part of the strategy, a global competition for lighting designers and architects with a passion for lighting called LightWorldTour. Paul project managed the platform creation including the social engagement elements that enabled community building. He covered the marketing, communication, IT and analytic elements required for the program. The program was highly successful and generated quite a bit of buzz, much to be contributed to Paul’s dedication and eye for detail.”

“Paul took good ownership of the Benelux project aimed to generate new, relevant Sales Qualified Leads. With an eye for both proven and digital marketing and sales tactics, Paul drove this project in close cooperation with the EMEA marketing team and Benelux sales. I look forward to working with him again soon.”

“Paul is one of those rare Marketeers that really understands what Sales truly needs and acted as a highly effective bridge between both worlds. He was brought in to help pivot our marketing efforts in the Benelux & DACH to digital, social selling and account based marketing. His experience, insight and ingenuity has helped my team and I double our pipeline in these investment markets and build a platform of good quality opportunities that will mean I will hit my number.“

“Avrios is a high growth technology firm in the fleet management space. Dutchmarq helped us with marketing campaigns based on HubSpot lead nurturing for our fleet management software and the technical set-up of these campaigns. Besides the technical expertise, I very much appreciated the effective and efficient coordination with dutchmarq. This work approach was a great fit to our fast-paced high growth culture.”

Thank you for your interest in DutchmarQ.
Your request was successfully received by DutchmarQ. You will receive a phonecall as soon as possible. Kind regards, DutchmarQ
Dank voor je interesse in DutchmarQ.
Je verzoek is succesvol ontvangen door DutchmarQ. We bellen je zo spoedig mogelijk terug. Met vriendelijke groet, DutchmarQ
Thank you for your interest in DutchmarQ.
Your request was successfully received by DutchmarQ. We’ll contact you as soon as possible to set up a meeting.Kind regards, DutchmarQ
Dank voor je interesse in DutchmarQ.
Je verzoek is succesvol ontvangen door DutchmarQ. Wij nemen zo spoedig mogelijk contact op om je vraag te bespreken.Met vriendelijke groet, DutchmarQ

Paul Hassels Mönning

In short
As sales-driven B2B strategist, keynote speaker and trainer in B2B sales & marketing, Paul is keen to contribute to the commercial success of the best and most promising B2B companies. His professional background includes well over 23 years of (inter)national experience in marketing, sales and technology.


After graduating in Management Science from Groningen Universiteit (1993) while completing several MBA-electives at Warwick University, UK, 1993), Paul has worked for these companies, before starting dutchmarq:

  • Hollandsche Betongroep (projectlead, 1993 – 1996)
  • Quintop Management Consultants (projectmanager, IT consultant, 1997 – 1999)
  • Capgemini (bidmanager, projectmanager, programmemanager, 2000 – 2007)
  • Fujitsu (marketingdirector, 2008 – 2010)
  • dutchmarq (managing partner & founder, 2010 – present)

LinkedIn logo

Personal mission and core values
‘A lifetime of learning and inspiring’ is Paul Hassels Monning’s personal mission. That motto naturally is meant both in terms of developing himself as well as others. His most important personal values are (in random order):

  • growth
  • innovation
  • results
  • alert
  • sustainable
  • humor

His 3 favorite personal mottos are:

  • ‘the devil is in the details’
  • grass doesn’t grow any faster when pulled’ 
  • ‘1 enthustic superpromoter is worth a heck of a lot more than 10 indifferent debtors’.

Sharing of knowledge & insights
In November 2013 Paul’s managementbook came out: Br@inbound Marketing, Nieuwe online verkoopstrategieën in b2b – ie Brainbound Marketing, new online sales strategies in B2B. Read the reviews and browse through the presentation.

COVER boek

Guestblogging: amongst others Adformatie, MarketingTribune and SDL Tridion’s Engaging Times.
dutchmarq blog on digital marketing & sales.
Bookreviews for the dutch online platform Managementboek.

Speaking & lecturing:

  • Beeckestijn Business School (B2B Digital Marketing)
  • Hogeschool van Amsterdam
  • NIMA
  • Nyenrode University
  • UBS/ Utrecht Business School

For enquiries and bookings, please contact Speakers Academy.

Let’s meet
That’s possible virtually 24/7/365: via twitter: @phasselsmonning, or Google+. Or on other social networks, see

For a personal get-together Paul happily schedules time to do so. And gladly helps you to chart your key commercial priorities and opportunities and to explore an effective approach. To set expectations right from the start: the first exploratory call is completely free of charge.

Drop a note here to schedule a cup of coffee or tea, or to book Paul as a speaker, B2B sales strategist or trainer.



All valuable ideas on Business Development 2.0 or what I prefer to call ‘Social | Green | Biz’ in B2B. That’s what this blog is all about.

Social. What value does New Marketing & Social Media bring in B2B? How does Enterprise 2.0 contribute to establishing and improving the dialogue with customers, partners and (future) employees in order to establishing long term, valuable relationships? Social also applies to the changing role of ‘the human factor’ in business. What does or could work 2.0 constitute for employers and employees alike? How can individuals and organisations better balance their respective needs in quest of individual happiness and corporate success? And what company forms and structures will flourish?

Green. The green revolution is all around. Customer advocacy is more and more dependent on a business’ ability to deliver sustainable products and services. Legislation and public sector appetite also propel the market to go green. Also, as a matter of speech, taking a fresh, ‘greenfield’ approach to business is imperative to guard off new entrants into your marketplace. Green therefore applies just as much to sustainability of products, processes and services as it does to fresh ideas, innovation and staying ahead of the grey pack.

Biz. Business needs to produce financially sound returns in order to be sustainable. How should businesses in public and private sectors alike navigate these social and green waters moving their business forward this 21st century? Where can organisations benefit from these changes? What are best practices or splendid examples of failure to draw lessons learned from? These questions (& more) define the scope of content and community for this blog.

With this blog I’m sharing interesting news, opinion makers encountered off- and online, as well as progress on my work experience, research and findings dedicated to these increasingly interrelated topics. Read more