By now, 2009 is history in several time zones east of ours, the Central European Timezone/ CET. Time to briefly reminisce on the past year that’s brought great new insights, people, fun stuff and ideas within (my) reach – often thanks to the power of social media. On the threshold of the launch into a […]
Valued As mentioned in my previous post, the buzz around social media is also building a discussion regarding its soft and hard ROI. To my opinion, its measurable and financial value in B2B will further be recognized overtime yet is set to contribute to enhancing at least: * Market | Customer | Competitive intelligence * Branding […]
Marketing taken seriously?! Current perception of marketing all too often is inextricably linked to advertising, branding and creativity. For marketing’s declining reputation to be improved, it increasingly needs accountability and a closer link to tangible business benefits and financial objectives. This was the key finding of recent award-winning research by Verhoef and Leeflang of Groningen […]
With in excess of 70 million YouTube videos, more than 130 million weblogs, in excess of 1,1 billion tweets to date, 10 million Wikipedia articles and more than 1,000,000,000,000 (one trillion!) unique URLs in Google’s index according to the FutureBuzz – it’s a truly insanely staggering amount of data and information that humankind is producing. […]
Two days ago the first Netherlands-based version of the world reknown TED (Technology Design Entertainment) conference was held in Amsterdam. A rich blend of dutch and international speakers covered a wide array of topics ranging from eg architecture, the produce made from pig ingredients, human fears, diversity to sustainability. And inspirational talks and ideas they brought! TEDx […]