Once in a while, I peruse the questions asked on LinkedIn in the Marketing and Business Development sections. Earlier today, the 1 million dollar question on social business was raised: “How will you measure the actual ROI from social media campaigns?”. – Dependent on the campaign, objective and industry, to my mind Social ROI is […]
Over the past few months I’ve had the privilege of working as marketing programme manager with Philips Lighting on a new social initiative in B2B. Today June 1st, the time has come to reveal more details… For information as to how the Tour evolves, please follow @PhilipsLight and my blog over the next few weeks […]
After a bit of a slow start (perhaps caused by the sudden snow), this year’s edition of TEDx Amsterdam took off at the proper impact and speed. It was not just the incredible Claron McFadden’s bird-like singing performance but speakers like mister ‘evergreen’ Peter Westerveld on re-greening the deserts that made the difference. In the […]
It may come as no surprise to you that collaboration helps to shape new ideas. This video by author Steven Johnson perfectly shows how that works. Take your time, switch off your cell phone and shut the door for just a few minutes and allow yourself to plunge into the following thoughts come alive through […]
Results of a study amongst 132 B2B marketers jointly conducted by Booz & Co, American Business Media (ABA) and the Association of National Advertisers (ANA) was presented last week. Assuming the findings are (or will soon be) relevant for the European and Dutch marketplace as well, this survey made me wonder.