Completing the Marketing 2020 survey proved to be a time-consuming chore last week (probably its completion felt to last at least 30% longer due to the tropical circumstances). However, the questions addressed some very interesting topics and thereby enticed me to complete the full questionnaire.
“People do not fully grasp or get the internet”, says Pim van der Feltz (managing director Google Benelux) in the June edition of Emerce magazine. The internet continues to develop at a rapid pace. Looking back and comparing the internet ‘then and now’ is interesting. Developing some understanding as to how the internet may evolve is even more interesting. This provides a basis for understanding as to how business-to-business companies can better reap the opportunities that occur in the digital channel as a results of the evolving internet. Read more
Earlier today I ran into this great overview* of the plethora in B2B marketing technology platforms currently available. At the same time, to many this chart may well be an overwhelmingly intricate maze too.
By showing how their respective companies are making a difference, Kieran Flanagan (HubSpot) and Marcel Molenaar (LinkedIn) delivered the most compelling proof of the new marketing pudding. Last week both gentlemen spoke at the New Marketing 2013 (#NM13) conference run by ICT Valley in the Netherlands.
Maturing a lead, or B2B lead nurturing as it’s commonly called, is all about making the right move at the right time. Enticing or even perhaps seducing the prospect to make a next step in his or her buyer journey.