Bad news for all those who prefer to be top of Google’s search results without having to pay for Google adwords. As of last week Google made all organic search traffic invisible. Information as to what are the most frequently used search terms in a certain language or region (aka keywords) will be put in Google’s blackbox from now on. At first sight that seems to be a great loss. Or could Google’s move perhaps also be seen as a blessing in disguise?
Stop, think, act. This key motto from my very first scuba lessons in Australia kept resonating in my head, a few years ago off the Costa Rica’s west coast. My dive buddy, a german underwater cameraman sporting mega fins and an even larger ego, had disappeared. The strong current made it impossible for me to follow him. And he was too busy do his own thing to notice. Unfortunately I happened to be at 25 meters depth.
Completing the Marketing 2020 survey proved to be a time-consuming chore last week (probably its completion felt to last at least 30% longer due to the tropical circumstances). However, the questions addressed some very interesting topics and thereby enticed me to complete the full questionnaire.
Maturing a lead, or B2B lead nurturing as it’s commonly called, is all about making the right move at the right time. Enticing or even perhaps seducing the prospect to make a next step in his or her buyer journey.
When asked about the value of neuromarketing, Dan Ariely does see a bright future ahead. “But it’s too soon now”, the world-famous behavioral economist and author claims. “The human brain is way too complicated to be effectively measured by today’s fMRI or other technology”. Ariely spoke at a conference held in Amsterdam in November. The event comprised an inspiring series of talks on the irrationality of human decision making in our daily life and business.