Marketing Technology maze in B2B
Earlier today I ran into this great overview* of the plethora in B2B marketing technology platforms currently available. At the same time, to many this chart may well be an overwhelmingly intricate maze too.
Entries by Paul Hassels Mönning
Royal profile LinkedIn
Tomorrow is a special day to both Prince Prins Willem-Alexander and the Kingdom of the Netherlands. After a lifetime of preparation, he will start his new job as king. LinkedIn already properly congratulated our soon king to be to this career move as is shown below.
Practicing, not just preaching the inbound gospel
By showing how their respective companies are making a difference, Kieran Flanagan (HubSpot) and Marcel Molenaar (LinkedIn) delivered the most compelling proof of the new marketing pudding. Last week both gentlemen spoke at the New Marketing 2013 (#NM13) conference run by ICT Valley in the Netherlands.
B2B Lead Nurturing: how (im)patient can you be?
Maturing a lead, or B2B lead nurturing as it’s commonly called, is all about making the right move at the right time. Enticing or even perhaps seducing the prospect to make a next step in his or her buyer journey.
Content Marketing in B2B: more content or more buy(-in)?
Almost simultaneously this week 2 studies were published on the trends and effectiveness of content marketing in B2B. What is their common denominator, and what prove to be the key insights and opportunities in B2B content marketing in 2013?