When asked about the value of neuromarketing, Dan Ariely does see a bright future ahead. “But it’s too soon now”, the world-famous behavioral economist and author claims. “The human brain is way too complicated to be effectively measured by today’s fMRI or other technology”. Ariely spoke at a conference held in Amsterdam in November. The event comprised an inspiring series of talks on the irrationality of human decision making in our daily life and business.
We live in an attention-economy or eyeball world, don’t we? According to Jim Stolze our information-inundated economy even suffers from ADHD, eg Attention Deficit Hyperdistribution.
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Well over 200 B2B companies (North America) were surveyed Q1 2012 to assess the state of affairs when it comes to B2B lead generation. The differences between those companies that use CRM and Marketing Automation and those that do not sometimes don’t seem all that massive. Yet the delta is significant when it comes to the volume of leads generated and the happiness with the quality of leads generated.
The Zero Moment of Truth or ZMOT (“zee-mot”) refers to the online research a prospect undertakes when considering a new purchase. The ZMOT kicks in after one has seen an advertisement for a product a service, yet before the actual purchase is made.