The power of repetition

How exciting is this for a message? See the below call to action…

Neurological research has shown that a message needs to be repeated 20 times for it to make a sustainable impact in a person’s (or propect’s for that matter) brain. It’s these kind of insights that the relatively new discipline of neuromarketing taps into.

(Search engines like Google & Bing however do not appreciate a repeated message as part of the same webpage, that’s the reason why the above text is displayed as a picture rather than plain text.)