People seldom leave a website when they’re thrilled by what they find there (unless their office is on fire). Great, catchy websites not only have a wow-factor in the way they find their way to a wider audience, they have a certain ‘stickiness’-factor to them. People intuitively have learned to browse, select and skip from the boring, the irrelevant and the in-your-face-sites to the websites that make a difference. When there is too little stickiness, people turn to the nearest online exit as shown in the infographic below.
B2B marketeers could benefit too from these insights to provide their prospects, customers and other stakeholders 8 more reasons not to leave their business-to-business website (sources: Forrester, econsultancy, usability.gov and KISSinsights).
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