Almost simultaneously this week 2 studies were published on the trends and effectiveness of content marketing in B2B. What is their common denominator, and what prove to be the key insights and opportunities in B2B content marketing in 2013?
When asked about the value of neuromarketing, Dan Ariely does see a bright future ahead. “But it’s too soon now”, the world-famous behavioral economist and author claims. “The human brain is way too complicated to be effectively measured by today’s fMRI or other technology”. Ariely spoke at a conference held in Amsterdam in November. The event comprised an inspiring series of talks on the irrationality of human decision making in our daily life and business.
This infographic shows 10 ways as to better (online) seduce and influence customers and prospects. The 10 insights seem relatively randomly picked, yet are all valid. Although number 6 may evoke associations to the so-called ‘buy button’ that I’m inclined to not take too seriously (see eg my dutch review of De Munnik’s ‘de Koopknop’), even this insight itself is not untrue: “waiting’s never a pleasure” and perhaps even is a bit painful. I’m curious to hearing which of these 10 little wisdoms may help you along best in business-to-business marketing en sales.
Source: Help Scout
How do you ensure to better leverage your opportunities in B2B marketing? Read this dutchmarq whitepaper: ‘More revenue, by ‘less marketing’ in B2B?‘.
Content Marketing. Nearly everybody is keen to share opinions and infographics on this relatively young discipline. To 90% of all marketeers content is increasingly important within the marketing discipline. Ironically less than 40% of all marketing managers have drafted a content marketing strategy, according to a recent econsultancy survey.
Marketing automation solutions including Eloqua, Marketo en HubSpot promise to do their best in helping to ‘warm up’ prospects into qualified opportunities. The english expression B2B lead nurturing says it all.