How exciting is this for a message? See the below call to action…
People seldom leave a website when they’re thrilled by what they find there (unless their office is on fire). Great, catchy websites not only have a wow-factor in the way they find their way to a wider audience, they have a certain ‘stickiness’-factor to them. People intuitively have learned to browse, select and skip from the boring, the irrelevant and the in-your-face-sites to the websites that make a difference. When there is too little stickiness, people turn to the nearest online exit as shown in the infographic below.
Well over 200 B2B companies (North America) were surveyed Q1 2012 to assess the state of affairs when it comes to B2B lead generation. The differences between those companies that use CRM and Marketing Automation and those that do not sometimes don’t seem all that massive. Yet the delta is significant when it comes to the volume of leads generated and the happiness with the quality of leads generated.
An excellent customer experience lays the foundation for higher conversion rates and healthier revenue.
Definition
The definition of elusive [e·lu·sive] according to Dictionary.com is twofold: 1) hard to express or define and 2) skillfully evasive: ‘a fish too elusive to catch.’