Social media: reflections

By now, 2009 is history in several time zones east of ours, the Central European Timezone/ CET. Time to briefly reminisce on the past year that’s brought great new insights, people, fun stuff and ideas within (my) reach – often thanks to the power of social media.

On the threshold of the launch into a new decade, we have the tendency to look in the mirror and reflect. At the same time, we look ahead at what great things the new decade has in store. Equally, our planet, economy and society face challenges that require us to be(come) more and more inventive. Leveraging the capabilities of the community, social media can act as a powerful mirror. A mirror to look ourselves in the eye. Who are we as professional, organization, community or nation? Is this really who we aspire to be? What is the perception of relevant stakeholders around us? In a world of ever-increasing complexity social media enable us to shed light and more transparency into the demands, needs and profiles of demand and supply; whether it’s professionals offering their services or businesses in demand of skilled people or offering their services and products to a global or national audience. And as if holding up a mirror to the sun, social media can also contribute to standing out from the crowd and being seen as differentiating or innovative.

Mirroring in psychology refers to 2 people mirroring each other’s gesture and body language thereby implicitly reflecting their positive attitude and empathy towards one another. The book Mirroring People by Iacaboni describes ‘The New Science of How We Connect with Others’ – isn’t this exactly what social media is all about?! I look forward to joint new reflections coming up in 2010 thanks to the power of the community, your comments and insights – best wishes to all of you!