“People do not fully grasp or get the internet”, says Pim van der Feltz (managing director Google Benelux) in the June edition of Emerce magazine. The internet continues to develop at a rapid pace. Looking back and comparing the internet ‘then and now’ is interesting. Developing some understanding as to how the internet may evolve is even more interesting. This provides a basis for understanding as to how business-to-business companies can better reap the opportunities that occur in the digital channel as a results of the evolving internet. Read more
Earlier today I ran into this great overview* of the plethora in B2B marketing technology platforms currently available. At the same time, to many this chart may well be an overwhelmingly intricate maze too.
Tomorrow is a special day to both Prince Prins Willem-Alexander and the Kingdom of the Netherlands. After a lifetime of preparation, he will start his new job as king. LinkedIn already properly congratulated our soon king to be to this career move as is shown below.
Maturing a lead, or B2B lead nurturing as it’s commonly called, is all about making the right move at the right time. Enticing or even perhaps seducing the prospect to make a next step in his or her buyer journey.
Almost simultaneously this week 2 studies were published on the trends and effectiveness of content marketing in B2B. What is their common denominator, and what prove to be the key insights and opportunities in B2B content marketing in 2013?