B2B Content Marketing: time for proper strategy

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Content Marketing. Nearly everybody is keen to share opinions and infographics on this relatively young discipline. To 90% of all marketeers content is increasingly important within the marketing discipline. Ironically less than 40% of all marketing managers have drafted a content marketing strategy, according to a recent econsultancy survey.

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B2B Lead Nurturing: how to (not) close

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Marketing automation solutions including Eloqua, Marketo en HubSpot promise to do their best in helping to ‘warm up’ prospects into qualified opportunities. The english expression B2B lead nurturing says it all.

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Attention: here’s the Intention Economy!

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We live in an attention-economy or eyeball world, don’t we? According to Jim Stolze our information-inundated economy even suffers from ADHD, eg Attention Deficit Hyperdistribution.

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8 reasons why people leave a website [infographic]

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People seldom leave a website when they’re thrilled by what they find there (unless their office is on fire). Great, catchy websites not only have a wow-factor in the way they find their way to a wider audience, they have a certain ‘stickiness’-factor to them. People intuitively have learned to browse, select and skip from the boring, the irrelevant and the in-your-face-sites to the websites that make a difference. When there is too little stickiness, people turn to the nearest online exit as shown in the infographic below.

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