Marketing Technology maze in B2B

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Earlier today I ran into this great overview* of the plethora in B2B marketing technology platforms currently available. At the same time, to many this chart may well be an overwhelmingly intricate maze too. 

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Royal profile LinkedIn

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Tomorrow is a special day to both Prince Prins Willem-Alexander and the Kingdom of the Netherlands. After a lifetime of preparation, he will start his new job as king. LinkedIn already properly congratulated our soon king to be to this career move as is shown below. 

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B2B Lead Nurturing: how (im)patient can you be?

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Maturing a lead, or B2B lead nurturing as it’s commonly called, is all about making the right move at the right time. Enticing or even perhaps seducing the prospect to make a next step in his or her buyer journey.

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Content Marketing in B2B: more content or more buy(-in)?

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Almost simultaneously this week 2 studies were published on the trends and effectiveness of content marketing in B2B. What is their common denominator, and what prove to be the key insights and opportunities in B2B content marketing in 2013? 

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10 psychology lessons how to better tickle your customers

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This infographic shows 10 ways as to better (online) seduce and influence customers and prospects. The 10 insights seem relatively randomly picked, yet are all valid. Although number 6 may evoke associations to the so-called ‘buy button’ that I’m inclined to not take too seriously (see eg my dutch review of De Munnik’s ‘de Koopknop’), even this insight itself is not untrue: “waiting’s never a pleasure” and perhaps even is a bit painful. I’m curious to hearing which of these 10 little wisdoms may help you along best in business-to-business marketing en sales.

 

customer psychology

Source: Help Scout

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