The power of repetition
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Entries by Paul Hassels Mönning
8 reasons why people leave a website [infographic]
People seldom leave a website when they’re thrilled by what they find there (unless their office is on fire). Great, catchy websites not only have a wow-factor in the way they find their way to a wider audience, they have a certain ‘stickiness’-factor to them. People intuitively have learned to browse, select and skip from […]
B2B lead generation: infographic
Well over 200 B2B companies (North America) were surveyed Q1 2012 to assess the state of affairs when it comes to B2B lead generation. The differences between those companies that use CRM and Marketing Automation and those that do not sometimes don’t seem all that massive. Yet the delta is significant when it comes to […]
The ultimate offline & online customer experience: infographic
An excellent customer experience lays the foundation for higher conversion rates and healthier revenue.
Gartner hype cycle: what happened to social technologies?
In my previous post I reflected on the comparison between the 2009 and 2011 editions of Gartner’s hype cycle1 for emerging technologies. I already noticed social technologies to have – by and large – moved off the Gartner hype cycle altogether. This would imply their adoption has grown to at least 30% market penetration. Surprisingly indeed, when looking at […]