Business 2.0 Archives - Page 4 of 8 - acquisitie: B2B Marketing & Sales

10 psychology lessons how to better tickle your customers

Business 2.0, Content Marketing, Customer Psychology & Neuromarketing

This infographic shows 10 ways as to better (online) seduce and influence customers and prospects. The 10 insights seem relatively randomly picked, yet are all valid. Although number 6 may evoke associations to the so-called ‘buy button’ that I’m inclined to not take too seriously (see eg my dutch review of De Munnik’s ‘de Koopknop’), even this insight itself is not untrue: “waiting’s never a pleasure” and perhaps even is a bit painful. I’m curious to hearing which of these 10 little wisdoms may help you along best in business-to-business marketing en sales.

Source: Help Scout

How do you ensure to better leverage your opportunities in B2B marketing? Read this dutchmarq whitepaper: ‘More revenue, by ‘less marketing’ in B2B?‘.

28 November 2012/0 Comments/by Paul Hassels Mönning

B2B Content Marketing: time for proper strategy

Business 2.0, Content Marketing, Customer Psychology & Neuromarketing, Lead Generation

Content Marketing. Nearly everybody is keen to share opinions and infographics on this relatively young discipline. To 90% of all marketeers content is increasingly important within the marketing discipline. Ironically less than 40% of all marketing managers have drafted a content marketing strategy, according to a recent econsultancy survey.

23 October 2012/0 Comments/by Paul Hassels Mönning

B2B Lead Nurturing: how to (not) close

Business 2.0, Content Marketing, Customer Psychology & Neuromarketing, Lead Generation

Marketing automation solutions including Eloqua, Marketo en HubSpot promise to do their best in helping to ‘warm up’ prospects into qualified opportunities. The english expression B2B lead nurturing says it all.

6 September 2012/0 Comments/by Paul Hassels Mönning

Attention: here’s the Intention Economy!

B2B Marketing, Business 2.0, Customer Psychology & Neuromarketing, Research

We live in an attention-economy or eyeball world, don’t we? According to Jim Stolze our information-inundated economy even suffers from ADHD, eg Attention Deficit Hyperdistribution.

8 August 2012/1 Comment/by Paul Hassels Mönning